Lai Yee Ma

With a PhD in Communication and over 14 years of experience in academia, I have dedicated my career to teaching and mentoring undergraduate and postgraduate students. My expertise spans a diverse range of courses, including digital marketing, advertising, public relations, social media, and the media business environment.

My research interests are centred on social media, media advocacy, and digital marketing, which are crucial for understanding and shaping contemporary communication strategies. 

In the classroom, I employ an interactive and student-centred approach, fostering critical thinking and practical application of theoretical concepts. This methodology not only enhances student engagement but also prepares them to excel in the rapidly evolving digital media landscape.

Beyond teaching, I am actively involved in research that examines the impact of social media on public discourse and the effectiveness of media advocacy campaigns. My work aims to advance the understanding of digital marketing trends and their broader implications for businesses and society.

I am committed to fostering an environment of academic excellence and innovation, continually striving to bridge the gap between theory and practice in the field of marketing.

• Digital marketing
• Integrated Marketing Communication
• Advertising and Public relation
• Marketing Principles
• Creative Advertising Copywriting
• Social media
• Media business environment
• Research Methods

• Digital marketing
• Social media
• Media advocacy
• Customer psychology