Olfa Mejri

Research activity per year

Personal profile

Research interests

My research interests are grounded in a multi-disciplinary approach to the study of markets, viewing markets as collectively negotiated and performed. It aims at comprehending the on-going ordering of markets, looking at different webs of actors involved in shaping commercial exchanges and consumer behaviour, but also at socio-cultural and political interferences impacting market configuration, viability, and regulation.

This route in marketing research, frequently referred to as the Market Studies field, adopts a more macro perspective on consumption and markets, shifting the focus from ‘the consumer’ towards the wider web of interactions in which consumers get entangled and could play different roles in shaping the market landscape.

I am particularly interested in:

Contentious markets

  • Socio-technical/scientific market controversies and de/institualisation of markets.
  • Networks supporting and sustaining competing market versions, and their market agencing strategies allowing the stabilisation and mobilisation of their collectives.
  • The role of Science (as a system of reference) and Uncertainty in establishing/revoking market versions.
  • Evolving new market versions (encouraged by innovation and the advent of digital technologies in particular).
  • Entrepreneurial actions shaping the landscape of digital markets.

Market ethics & sustainable markets

  • Sustainable markets and the wider impact of ethical consumption/ethical anti-consumption/subversive advertising on business performance and strategy.
  • The immorality of markets (e.g. contested/noxious/repugnant markets). 

Teaching specialisms

- Entrepreuneurship, Innovation and Creativity

- Digital Venture Creation

- Business Environment and Market Agencing

- Global Marketing Management & Marketing Across Cultures

- Contemporary Markets

- Marketing Consultancy Projects

- Resaerch/Project-based Dissertations 


Education/Academic qualification

Marketing, PhD, University of Lancaster

Award Date: 1 Jan 2022

Research in Management, Postgraduate Research Degree in Management, University of Poitiers

Award Date: 1 Oct 2014

Marketing & Strategy, Master's Degree, University of Poitiers

Award Date: 1 Oct 2012

Economics & Corporate Strategy, Postgraduate Degree in Corporate Strategy and Globalisation, University of Poitiers

Award Date: 1 Sept 2011

Finance & Accounting, Bachelor Degree in Accounting and Finance, Universite Libre de Tunis

Award Date: 1 Jun 2001


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