Research output per year
Research output per year
Research activity per year
My research interests are grounded in a multi-disciplinary approach to the study of markets, viewing markets as collectively negotiated and performed. It aims at comprehending the on-going ordering of markets, looking at different webs of actors involved in shaping commercial exchanges and consumer behaviour, but also at socio-cultural and political interferences impacting market configuration, viability, and regulation.
This route in marketing research, frequently referred to as the Market Studies field, adopts a more macro perspective on consumption and markets, shifting the focus from ‘the consumer’ towards the wider web of interactions in which consumers get entangled and could play different roles in shaping the market landscape.
I am particularly interested in:
Contentious markets
Market ethics & sustainable markets
- Entrepreuneurship, Innovation and Creativity
- Digital Venture Creation
- Business Environment and Market Agencing
- Global Marketing Management & Marketing Across Cultures
- Contemporary Markets
- Marketing Consultancy Projects
- Resaerch/Project-based Dissertations
Marketing, PhD, HEI: University of Lancaster
Award Date: 1 Jan 2022
Research in Management, Postgraduate Research Degree in Management, University of Poitiers
Award Date: 1 Oct 2014
Marketing & Strategy, Master's Degree, University of Poitiers
Award Date: 1 Oct 2012
Economics & Corporate Strategy, Postgraduate Degree in Corporate Strategy and Globalisation, University of Poitiers
Award Date: 1 Sept 2011
Finance & Accounting, Bachelor Degree in Accounting and Finance, Universite Libre de Tunis
Award Date: 1 Jun 2001
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to conference › Paper › peer-review
Research output: Contribution to conference › Paper › peer-review