Ramona Pistol

I explore the fundamental processes that shape human understanding: how we create knowledge, generate creative insights, and navigate the emotional dimensions of cognition. My work bridges the theoretical and applied, examining these phenomena through the lenses of branding and consumer behaviour.

My research investigates the intricate mechanisms through which people construct meaning and make decisions. I'm particularly interested in the cognitive and emotional architecture underlying brand relationships—how consumers form attachments, process novel information, and respond to creative communications. This interdisciplinary approach draws from cognitive linguistics, probability theory, and the psychology of emotions to illuminate the often-invisible processes that drive human behaviour.

Recent publications have examined diverse topics including the role of metaphorical novelty in communication, the evolving landscape of digital public relations, and the probabilistic foundations of knowledge creation.