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Personal profile


Shaun’s remit in the School of Creative Arts includes the BA (Hons) Product Design, BA (Hons), BA (Hons) Architecture, Interior Architecture and Design, BSc Industrial Design, BA (Hons) Graphic Design and Illustration, BA (Hons) Fashion and BA (Hons) Fashion and Fashion Business. He teaches on both undergraduate and postgraduate programmes in the School. He also supervises postgraduate research at Masters and PhD levels, including projects on branding, fashion, product and graphic design and illustration.


He also works as an independent consultant to luxury brands and associations around the globe. They have included Unity PR, Ford, Finpro, The Cape Town Fashion Council, Thomas Pink, Fortnum and Mason, Dolce Gabbana, Gucci, The British Luxury Council and Alessandra Gradi, former Creative Director at Asprey. He is a regular Keynote speaker at government, corporate and education events around the world as an authority on delivering design education as well as a on subjects that include luxury branding and fashion, consumerism, branding and brand strategies. His success in the design industry, collaboration with global corporations and personal viewpoint make him a valued contributor to industry and education.


Shaun’s research evaluates notions of luxury that seem far removed from today's world of excessive consumption. He considers and establishes how notions of luxury, designer, consumerism and manufacturing have played a role in determining the emergence of the 'designer luxury' market. Shaun sets out to explore how technology is changing the perception of the hand made and considers traditional hand production methods, hand stitching, and limited production and craft skills. In addition, mass production is considered in the context of how luxury brands have grown as a result of being able to supply historically hand crafted products en masse through technological innovation.


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