Research output per year
Research output per year
Personal profile
Overview
Dr Xini Hu is a Senior Lecturer in Marketing at the University of Hertfordshire Business School. She has been involved in teaching marketing-related modules since 2017.
She obtained her Ph.D. degree in Business and Management. Prior to joining Hertfordshire University, she worked for Canterbury Christ Church Business School and has been on the Faculty Ethic Panel for several years which provided her deep insight into research ethics. Currently she is involving in both undergraduate and postgraduate levels of teaching, as well as dissertation supervisions.
Research interests
Xini's research interests cover Internal Marketing, Consumer Behqviour, Sharing Economy, Information System, and Organizational Psychology. She has published several book chapters and conference proceedings on the topics including internal market orientation and the sharing economy.
Teaching specialisms
- Principles of Marketing
- Marketing for International Business
- Marketing Across Cultures
- Global Luxury Branding
- Strategic Customer Managment
- Essential Skills in Marketing
- Preparing for Professional Development
- Working With Industry
- Undergraduate Research Skills and Preparation
Education/Academic qualification
Business and Management, Doctor of Philosophy, Extended Internal Market Orientation and its Effect on Employees Behaviour: Migrant Workers in Chinese Manufacturing Industry
Award Date: 16 Jun 2021
External positions
Sessional Lecturer, HEI: Canterbury Christ Church University
Sept 2017 → Jan 2020
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Internal Marketing: An Important Role in the Effectiveness of Environmental Sustainability
Hu, X. & Catulli, D. M., 2025, (Accepted/In press) Global Alliance of Marketing & Management Associations.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Internal Market Orientation as a Dynamic Capability: It's Influence on Employee Engagement and Organizational Competitiveness
Hu, X., 6 Sept 2024, BAM2024 Proceedings. British Academy of Management (BAM)Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile14 Downloads (Pure) -
Extending the Internal Market Orientation for Chinese Millennials
Hu, X. & Yu, Y., 2021, (Accepted/In press) Extending the Internal Market Orientation for Chinese Millennials.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Extended Internal Market Orientation and Its impact on employee loyalty and performance.
Hu, X. & Yu, Q., Nov 2020, Extended Internal Market Orientation and Its impact on employee loyalty and performance. .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Resigning Internal Market Orientation and Its Impact on Employees’ Productivity
Hu, X. & Yu, Q., 2020, Resigning Internal Market Orientation and Its Impact on Employees’ Productivity.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution