Xini Hu

Dr Xini Hu is a Senior Lecturer in Marketing at the University of Hertfordshire Business School. She has been involved in teaching marketing-related modules since 2017. 

She obtained her Ph.D. degree in Business and Management. Prior to joining Hertfordshire University, she worked for Canterbury Christ Church Business School and has been on the Faculty Ethic Panel for several years which provided her deep insight into research ethics. Currently she is involving in both undergraduate and postgraduate levels of teaching, as well as DBA supervisions. 

She is ad hoc reviewer for the International Journal of Advertising and has been invited to review the manuscripts for such as International Journal of Quality and Service Sciences, Journal of Management and Governance, and Journal of Marketing Communications.

Xini's research interests cover Internal Marketing, Green Marketing, Social Marketing, Consumer Behaviour, Sharing Economy, Information System, and Organisational Psychology. She has published several journal articles, book chapters and conference proceedings on the topics including internal market orientation, work-life balanace and the sharing economy. 

• Principles of Marketing
• Marketing for International Business
• Marketing Across Cultures
• Global Luxury Branding
• Strategic Customer Managment
• Essential Skills in Marketing
• Preparing for Professional Development
• Working With Industry
• Undergraduate Research Skills and Preparation
• Rsearch Skills for Management Decisions
• Management Simulation Research Project