Projects per year
Personal profile
Overview
Dr Xini Hu is a Senior Lecturer in Marketing at the University of Hertfordshire Business School. She has been involved in teaching marketing-related modules since 2017.
She obtained her Ph.D. degree in Business and Management. Prior to joining Hertfordshire University, she worked for Canterbury Christ Church Business School and has been on the Faculty Ethic Panel for several years which provided her deep insight into research ethics. Currently she is involving in both undergraduate and postgraduate levels of teaching, as well as dissertation supervisions.
Research interests
Xini's research interests cover Internal Marketing, Green Marketinf, Consumer Behqviour, Sharing Economy, Information System, and Organizational Psychology. She has published several book chapters and conference proceedings on the topics including internal market orientation and the sharing economy.
Teaching specialisms
- Principles of Marketing
- Marketing for International Business
- Marketing Across Cultures
- Global Luxury Branding
- Strategic Customer Managment
- Essential Skills in Marketing
- Preparing for Professional Development
- Working With Industry
- Undergraduate Research Skills and Preparation
Education/Academic qualification
Business and Management, Doctor of Philosophy, Extended Internal Market Orientation and its Effect on Employees Behaviour: Migrant Workers in Chinese Manufacturing Industry
Award Date: 16 Jun 2021
External positions
Sessional Lecturer, HEI: Canterbury Christ Church University
Sept 2017 → Jan 2020
Fingerprint
Dive into the research topics where Xini Hu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
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Analysis of Uno Passenger Profile/Behaviour With a Particular Focus on the Bus Fare Cap
Spencer, N. (PI), Hu, X. (PI), Coates, M. (PI) & Bosi, A. (PI)
13/12/23 → 16/04/25
Project: Consultancy
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Embedding Work-Life Practices into Internal Marketing: Its Application in the Manufacturing Industry
Hu, X., Yu, Q. & Choudrie, J., 30 Nov 2025, In: Journal of Strategic Marketing. 33, 8, p. 1036-1059 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
IS WORKING FROM HOME WORKING?
Choudrie, J. & Hu, X., 14 Nov 2025, Published by the Authority of the House of Lords: UK Parliament. 144 p.Research output: Book/Report › Commissioned report
Open AccessFile3 Downloads (Pure) -
Internal Marketing: An Important Role in the Effectiveness of Environmental Sustainability
Hu, X. & Catulli, D. M., 27 Jul 2025, Global Marketing Conference Proceedings. Global Alliance of Marketing & Management, p. 963-967Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Home-Based Working (Inquiry)
Choudrie, J. & Hu, X., 24 Apr 2025, UK Parliament.Research output: Other contribution
Open Access -
Internal Market Orientation as a Dynamic Capability: It's Influence on Employee Engagement and Organizational Competitiveness
Hu, X., 6 Sept 2024, BAM2024 Proceedings. British Academy of Management (BAM)Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile50 Downloads (Pure)