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  • 2019

    DİJİTAL PAZARLAMA STRATEJİLERİNİN MARKA DEĞERİNE ETKİSİ

    Translated title of the contribution: THE EFFECT OF DIGITAL MARKETING STRATEGIES ON BRAND VALUEVezir Oguz, G., 2019, 4th International Scientific Research Congress: 4. Uluslararası Bilimsel Araştırmalar Kongresi. p. 419 433 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
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  • TÜKETİCİLERİN KİŞİSEL DUYGU DURUMU İLE TEPKİSEL SATIN ALMA İLİŞKİSİ

    Translated title of the contribution: THE RELATIONSHIP BETWEEN CONSUMER'S PERSONAL EMOTIONAL STATE AND IMPULSIVE BUYINGVezir Oguz, G., 2019, 18. ULUSLARARASI İŞLETMECİLİK KONGRESİ. p. 1304 1313 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
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    71 Downloads (Pure)
  • 2017

    Focus Group Study on Social Media Phenomena and Consumer Purchase Intention

    Vezir Oguz, G., 2017, International Association of Social Science Research: XIII. European Conference on Social and Behavioral Science. Ruggiero, C., Arslan, H. & Icbay, M. A. (eds.). E-BWN - Bialystok, Poland: International Association of Social Science Research, p. 111 116 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
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    401 Downloads (Pure)