An industry sponsorship to support the delivery of beneficial environmental outcomes

The funding will support the work of the Agriculture and Environment Research Unit (AERU). This funding is provided for the mutual benefit of the Donor and the University by enabling capacity and expertise building within the two teams. The broad collaboration area is associated with identifying industry capacity and willingness to measure environmental outcomes in order to (i) identify challenges and barriers to measuring such outcomes on UK farms; and (ii) how the data could be used (e.g. by retailers, the government, environmental trading schemes, etc.).