Developing a co-designed intervention to increase COVID-19 vaccination confidence among young people and their parents in the Black African and Caribbean communities in Watford: a public engagement consultation; Affiliated to NIHR ARC East of England

Project: Research

Project Details


This collaborative public engagement and consultation project aims to develop a co-designed intervention to increase vaccine confidence in parents and their children among the African / Caribbean community in Watford. We will outline evidence-based and theoretically informed communication content for the intervention. The target group will be parents/carers from the community to discuss their concerns around vaccine uptake in children aged 12 and over.


The risk of dying from Covid-19 is higher in those living in the more deprived areas, and higher in those in ethnic minority groups, including Black African and Black Caribbean, non-British White, and some Asian groups such as those with Pakistani/Kashmiri heritage. Some of these groups are also seeing lower take-up rates of vaccines at present than the rest of the population, posing further risk to their health and wellbeing. Watford Borough has a diverse population and pockets of deprivation.
Three quarters of over 12 year olds in Watford have received their first vaccination, more than two thirds have had two doses and over a quarter have had three. The vaccination rate is highest among the White British and Indian populations and the disparity between these groups and others flows down through all age groups. Relatively large proportions of young people remain unvaccinated. This is particularly the case for the Black, Pakistani and Other White communities. Wards with lowest take up rates tend to be those with larger minority communities and higher levels of deprivation and this is generally following through into take up among the 12 to 15 age group. There is a wide gap in take up among younger people from different communities. Around a fifth to a quarter of 12 to 29 year olds from the White British and Indian communities are yet to be vaccinated, compared with 40% of young Pakistanis and over half of young people from the Black African, Caribbean and Other White communities. Work is urgently needed to inform interventions that will improve vaccine confidence (and thereby uptake) among young people in the Black African and Caribbean communities and, in particular, their parents, as vaccine gatekeepers.

The Hertfordshire Public Health Connect Strategy Group is a partnership between the University of Hertfordshire and the Hertfordshire County Council, Public Health Unit [], co-chaired by Daksha Trivedi and Zoe Aslanpour. Our Covid-19 vaccine hesitancy working group and partners have devised a public engagement project and will work together to engage with the Black African Community to co-produce and educational intervention to increase vaccine confidence.

To co-design and co-develop communication strategies to increase Covid-19 Vaccine confidence among young people and their parents in Black African and Caribbean populations in Hertfordshire

Key findings

Project is underway
Effective start/end date4/01/2231/12/23


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