Effects of Model Facial Expression and Size in Health Advertising on Consumer Intent to Achieve Health Goals: An Eye-Tracking Study

  • Bertele, Kerrie (PI)
  • Kapetanaki, Ariadne Beatrice (CoI)

Project: Research

Project Details

StatusFinished
Effective start/end date6/02/14 → 5/02/15

Funding

  • British Academy of Management (BAM): £3,980.00