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Innovation by stealth: Paths to innovativeness in franchise networks
Watson, Anna
(PI)
Hertfordshire Business School
Enterprise and Value Research Group
Project
:
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Keyphrases
Ability to Innovate
15%
Brand Share
15%
Bricolage
15%
Customer Experience
15%
Extant Literature
15%
Franchise Networks
76%
Franchise System
38%
Franchisee
100%
Franchising
81%
Franchisor
35%
Geographic Market
15%
Ingenuity
15%
Innovation Adoption
38%
Innovation Logic
15%
Innovative Activity
19%
Innovative Behavior
15%
Kaufmann
15%
Market Share
15%
Operating System
15%
Product Specification
15%
Right to Use
15%
Selling
15%
System Specification
15%
Social Sciences
Bricolage
76%
Business Model
38%
Case Study
76%
Innovation Process
38%
Market Share
76%
Qualitative Research
38%
Resourcefulness
76%
Social Exchange Theory
38%
UK
38%