The body never lies: an eye-tracking study on the impact of front-line employee hand gesture

Project: Research

Project Details


The primary aim of this project is to gain insight into the impact of front-line employee hand gestures on consumer response (i.e. service attitudes and purchase intentions). In addition, we examine the extent to which consumer response is mediated by visual attention to employee hand gestures.
Effective start/end date28/09/1531/07/16


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