The Power of Youth Media to change Lives

  • Dunford, Mark (PI)
  • Chandler, Chris (PI)

Project: Consultancy

Project Details


Commissioned by the Media Trust recently a piece of research to explore how media is used as a tool to engage 13-25 year olds, improve their lives and get their voices heard. The research, released today, looks at youth media outside formal education including both skills-based accredited training and non-accredited media projects. Those consulted as part of the research include Headliners, The Prince’s Trust, Rural Media Company, Skillset, Teesside University Media Academy, Watershed Media Centre and Youth Music. A series of focus groups were also conducted with young people aged 13-24 in Bristol, Birmingham, Glasgow, London and Manchester.

Key findings

Key recommendations from the research include:

the creation of a strategic agency for the whole of the youth media footprint in order to Identify and exchange best practice, coordinate local and regional provision and encourage partnership working.

the establishment of a national youth media aggregator to support the distribution and dissemination of youth media content to ensure young people’s voices are heard by the widest audience.

Effective start/end date23/01/1223/04/12


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