The Prada Student Workshop - Design, Business, and the Future of the Prada Retail Experience

In today’s retail spaces, interactive systems, tracking devices and responsive environments allow the customer to play an active role within the shopping experience. Built-in devices can be installed in the construction elements of a store, making the technology at once invisible and operative throughout a space: from RFID microchips (radio-frequency identification) at Burberry, to a connected-glass shopping wall at Rebecca Minkoff, to a mobile-enhanced window display for Ralph Lauren and touchscreen tables at Alexander McQueen, retail space is being
reconsidered to deeply enhance customer engagement and experience.