The Prada Student Workshop - Design, Business, and the Future of the Prada Retail Experience

  • Borstrock, Shaun (PI)
  • Lovegrove, Nick (CoI)
  • Carta, Silvio (CoI)
  • Bloomfield, Mark (CoI)

Project: Other

Project Details


In today’s retail spaces, interactive systems, tracking devices and responsive environments allow the customer to play an active role within the shopping experience. Built-in devices can be installed in the construction elements of a store, making the technology at once invisible and operative throughout a space: from RFID microchips (radio-frequency identification) at Burberry, to a connected-glass shopping wall at Rebecca Minkoff, to a mobile-enhanced window display for Ralph Lauren and touchscreen tables at Alexander McQueen, retail space is being
reconsidered to deeply enhance customer engagement and experience.
StatusNot started


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