A good read? Corporate literature and brand stories: Alessi SpA as a case study

Grace Lees-Maffei

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fingerprint

Dive into the research topics of 'A good read? Corporate literature and brand stories: Alessi SpA as a case study'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance

Biochemistry, Genetics and Molecular Biology