A paradigm shift for a successful launch of a locally based start-up in the food supply chain

Michael Handrinos, Konstantinos Rotsios, Gerasimos Moshonas, Dimitrios Folinas

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The American Farm School (AFS) is a non-profit academic institution that operates in the area of Thessaloniki, Greece. Perrotis College operates under the AFS umbrella since 1996 and it is an affiliate institution of the Cardiff Metropolitan University. AFS has established a new business model, involving products of its alumni/graduates, of setting up a store that commercializes its products and the ones of its graduates, to the retail partners of the national food supply chain. The effectiveness of this model depends on a coherent theoretical framework that identifies its potentials and challenges. The purpose of this paper is to design a friendly-user framework for an SME cooperative store, based on empirical and secondary evidence collected from the American Farm School's campus store. The store is operated by the college students in the context of their entrepreneurship, business and marketing classes. This framework will deal with managerial as well as technological aspects that will act as a road map for an effective start-up development.
Original languageEnglish
Title of host publication2nd International Conference on Supply Chains (ICSC), A.T.E.I. of Thessaloniki
Pages1-12
Number of pages11
Publication statusPublished - 5 Oct 2012

Keywords

  • Paradigm Shift
  • Local start-up
  • Food supply chain

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