A paradigm shift for a successful launch of a locally based start-up in the food supply chain

Michael Handrinos, Konstantinos Rotsios, Gerasimos Moshonas, Dimitrios Folinas

Research output: Contribution to conferencePosterpeer-review

Abstract

The purpose of this paper is to design a friendly-user framework for an SME cooperative store, based on empirical and secondary evidence collected from the American Farm School’s campus store. The store is operated by the college students in the context of their entrepreneurship, business and marketing classes. This framework will deal with managerial as well as technological aspects that will act as a road map for an effective start-up development. The paper is organized as follows. The next section presents two generic models for the loyalty-based start-up. Section 3 presents a framework for an SME cooperative in the agri-business sector. The findings of a research about the success of the proposed model are presented in section 4. Finally, at the conclusions’ part the findings of that research are presented along with suggestions for future research.
Original languageEnglish
Pages1
Number of pages1
Publication statusPublished - 6 Oct 2012

Keywords

  • Paradigm Shift
  • Local start-up
  • Food supply chain

Fingerprint

Dive into the research topics of 'A paradigm shift for a successful launch of a locally based start-up in the food supply chain'. Together they form a unique fingerprint.

Cite this