Abstract
The purpose of this paper is to design a friendly-user framework for an SME cooperative store, based on empirical and secondary evidence collected from the American Farm School’s campus store. The store is operated by the college students in the context of their entrepreneurship, business and marketing classes. This framework will deal with managerial as well as technological aspects that will act as a road map for an effective start-up development. The paper is organized as follows. The next section presents two generic models for the loyalty-based start-up. Section 3 presents a framework for an SME cooperative in the agri-business sector. The findings of a research about the success of the proposed model are presented in section 4. Finally, at the conclusions’ part the findings of that research are presented along with suggestions for future research.
Original language | English |
---|---|
Pages | 1 |
Number of pages | 1 |
Publication status | Published - 6 Oct 2012 |
Keywords
- Paradigm Shift
- Local start-up
- Food supply chain