A Primer Survey of Chinese Mobile Games

Barry Ip; Xianhui Che

doi:10.1163/22142312-12340046

A Primer Survey of Chinese Mobile Games

Barry Ip, Xianhui Che

Research output: Contribution to journal › Article › peer-review

149 Downloads (Pure)

Abstract

This article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.

Original language	English
Pages (from-to)	17–37
Number of pages	21
Journal	Asiascape: Digital Asia
Volume	3
Issue number	1-2
DOIs	https://doi.org/10.1163/22142312-12340046
Publication status	Published - 1 Jan 2016

Keywords

Chinese games
game genres
game market
mobile games

Access to Document

10.1163/22142312-12340046

Accepted ManuscriptAccepted author manuscript, 3.02 MB

Cite this

@article{bbe8f241a7fa4abe916fe6dc77efaea3,

title = "A Primer Survey of Chinese Mobile Games",

abstract = "This article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.",

keywords = "Chinese games, game genres, game market, mobile games",

author = "Barry Ip and Xianhui Che",

note = "This document is the Accepted Manuscript version of the following article: Barry Ip and Xianhui Che, {\textquoteleft}A Primer Survey of Chinese Mobile Games{\textquoteright}, Asiascape, Vol 3(1-2): 17-37, 2016, doi: 10.1163/22142312-12340046. Published by Brill.",

year = "2016",

month = jan,

day = "1",

doi = "10.1163/22142312-12340046",

language = "English",

volume = "3",

pages = "17–37",

journal = "Asiascape: Digital Asia",

issn = "2214-2304",

publisher = "Brill Academic Publishers",

number = "1-2",

}

TY - JOUR

T1 - A Primer Survey of Chinese Mobile Games

AU - Ip, Barry

AU - Che, Xianhui

N1 - This document is the Accepted Manuscript version of the following article: Barry Ip and Xianhui Che, ‘A Primer Survey of Chinese Mobile Games’, Asiascape, Vol 3(1-2): 17-37, 2016, doi: 10.1163/22142312-12340046. Published by Brill.

PY - 2016/1/1

Y1 - 2016/1/1

N2 - This article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.

AB - This article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.

KW - Chinese games

KW - game genres

KW - game market

KW - mobile games

U2 - 10.1163/22142312-12340046

DO - 10.1163/22142312-12340046

M3 - Article

SN - 2214-2304

VL - 3

SP - 17

EP - 37

JO - Asiascape: Digital Asia

JF - Asiascape: Digital Asia

IS - 1-2

ER -

A Primer Survey of Chinese Mobile Games

Abstract

Keywords

Access to Document

Fingerprint

Cite this