A qualitative assessment of offsite construction awareness in the United Kingdom: construction industry experts' view

Godoyon Wusu, Hafiz Alaka, Raphael Oseghale, Wasiu Yusuf, Funlade Sunmola, Saheed Ajayi, Mubarak Alrashoud

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Abstract

The UK government actively seeks to promote Offsite Construction (OSC) to improve housing and sustainability and achieve net-zero carbon targets. However, OSC adoption remains low. This qualitative study assessed OSC awareness through twelve interviews with experienced UK Construction Industry (UKCI) professionals. Findings indicate that while OSC awareness exists, it is low among potential end-users. Construction professionals are more aware, but general knowledge and adoption of OSC are still limited, revealing significant awareness-adoption gaps among industry stakeholders. These gaps are a major barrier to broader adoption. The study proposes a theoretical framework with actionable strategies to enhance OSC awareness and adoption. These recommendations provide a roadmap for increasing OSC uptake, offer insights for academic research, and highlight benefits for the construction industry, businesses, and the environment. Additionally, they serve as a guide for other countries considering OSC adoption.
Original languageEnglish
JournalBuilding Research Information
Publication statusAccepted/In press - 11 Apr 2025

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