A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users

Ong DLT, Elizabeth Andrews, Madeline Tan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011
Pages197-210
Publication statusPublished - 2012

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