A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users

Ong DLT; Elizabeth Andrews; Madeline Tan

A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users

Ong DLT, Elizabeth Andrews, Madeline Tan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011
Pages	197-210
Publication status	Published - 2012

Cite this

@inproceedings{2e1e9bb99b29400d8430012750d2dd97,

title = "A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users",

author = "Ong DLT and Elizabeth Andrews and Madeline Tan",

year = "2012",

language = "English",

pages = "197--210",

booktitle = "Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011",

}

A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users. / DLT, Ong; Andrews, Elizabeth; Tan, Madeline.
Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011. 2012. p. 197-210.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - A Study of Customer Retention and Churn Management through Data Mining and Customer Profiling of Malaysian Mobile Users

AU - DLT, Ong

AU - Andrews, Elizabeth

AU - Tan, Madeline

PY - 2012

Y1 - 2012

M3 - Conference contribution

SP - 197

EP - 210

BT - Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2011

ER -