Original language | English |
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Title of host publication | 2018 Academy for Global Business Advancement (AGBA), 2nd to 4th July 2018, National Institute of Development Administration (NIDA) |
Publication status | Published - Jul 2018 |
A Study of Purchase Intention of International Fast-Fashion Brands of Malaysian Gen Y Consumers
Lee Wan Shan, Ong DLT
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution