A Study of Purchase Intention of International Fast-Fashion Brands of Malaysian Gen Y Consumers

Lee Wan Shan, Ong DLT

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2018 Academy for Global Business Advancement (AGBA), 2nd to 4th July 2018, National Institute of Development Administration (NIDA)
Publication statusPublished - Jul 2018

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