A Study of Purchase Intention of International Fast-Fashion Brands of Malaysian Gen Y Consumers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	2018 Academy for Global Business Advancement (AGBA), 2nd to 4th July 2018, National Institute of Development Administration (NIDA)
Publication status	Published - Jul 2018

Cite this

@inproceedings{d614fefd9b764accb1e25352c9045a39,

title = "A Study of Purchase Intention of International Fast-Fashion Brands of Malaysian Gen Y Consumers",

author = "\{Wan Shan\}, Lee and Ong DLT",

year = "2018",

month = jul,

language = "English",

booktitle = "2018 Academy for Global Business Advancement (AGBA), 2nd to 4th July 2018, National Institute of Development Administration (NIDA)",

}