A Study of Service Expectations and Perceptions of Customers in The Fitness Industry in Malaysia: Bundling and Enhancing Marketing Intelligence

Ong DLT; Elizabeth Andrews

A Study of Service Expectations and Perceptions of Customers in The Fitness Industry in Malaysia: Bundling and Enhancing Marketing Intelligence

Ong DLT, Elizabeth Andrews

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	26-38
Journal	Journal of Management and World Business Research (JOMAWBR)
Publication status	Published - 1 Jan 2011

Cite this

@article{143c68fb7f634c62960ec94d91738f5c,

title = "A Study of Service Expectations and Perceptions of Customers in The Fitness Industry in Malaysia: Bundling and Enhancing Marketing Intelligence",

author = "Ong DLT and Elizabeth Andrews",

year = "2011",

month = jan,

day = "1",

language = "English",

pages = "26--38",

journal = "Journal of Management and World Business Research (JOMAWBR)",

publisher = "Academy of World Business, Marketing and Management Development (AWBMAMD)",

}

TY - JOUR

T1 - A Study of Service Expectations and Perceptions of Customers in The Fitness Industry in Malaysia: Bundling and Enhancing Marketing Intelligence

AU - DLT, Ong

AU - Andrews, Elizabeth

PY - 2011/1/1

Y1 - 2011/1/1

M3 - Article

SP - 26

EP - 38

JO - Journal of Management and World Business Research (JOMAWBR)

JF - Journal of Management and World Business Research (JOMAWBR)

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