This chapter outlines will outline the development of a visual research methodology based on a series of rhetorical pieces of design that explored how graphic design's techniques of persuasion could be used to expose and critique the PR industry. This methodology was adopted and used to undertake a critical investigation of BP's crisis management of the Deepwater Horizon accident. Using the firm's own press releases, commissioned imagery and publicly available digital data a one-off publication was produced that acted as a timeline charting the company's response to the disaster as well as its wider socio-cultural representation in the media. By attempting to explain the nature, history, practices and ethics of the PR industry through drawing attention to the way organisations attempt to control and manipulate their public image these proposed research methods initiate the process of visualising the profession from an activist's perspective.
|Title of host publication||Visual Public Relations: Strategic Communication Beyond Text|
|Editors||Simon Collister, Sarah Roberts-Bowman|
|Place of Publication||London|
|Number of pages||18|
|Publication status||Published - 6 Apr 2018|
|Name||Routledge New Directions in Public Relations & Communication Research|