A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals

Malcolm Stewart; Stan  Paliwoda; Ying Wu

A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals

Malcolm Stewart, Stan Paliwoda, Ying Wu

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Interactive Marketing
Publication status	Submitted - 2 Feb 2020

Cite this

@article{0b7de3942b634925b61b771922f2063c,

title = "A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals",

author = "Malcolm Stewart and Stan Paliwoda and Ying Wu",

year = "2020",

month = feb,

day = "2",

language = "English",

journal = "Journal of Interactive Marketing",

issn = "1520-6653",

publisher = "Elsevier",

}

A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals. / Stewart, Malcolm; Paliwoda, Stan ; Wu, Ying.
In: Journal of Interactive Marketing, 02.02.2020.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals

AU - Stewart, Malcolm

AU - Paliwoda, Stan

AU - Wu, Ying

PY - 2020/2/2

Y1 - 2020/2/2

M3 - Article

SN - 1520-6653

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -