| Original language | English |
|---|---|
| Journal | Journal of Interactive Marketing |
| Publication status | Submitted - 2 Feb 2020 |
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A website content analysis and observational video research: Exploring the degree of standardization adopted across individualist and collectivist cultures in charities' digital marketing use and video message appeals
- Malcolm Stewart
- , Stan Paliwoda
- , Ying Wu
Research output: Contribution to journal › Article › peer-review