Adding flexibility to B2C booking systems using a virtual intermediate travel agent

A. Malizia

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Citations (Scopus)

Abstract

Today, business to consumer applications have been implemented by building front ends to the old legacy systems. In this paper we question if this is enough? Many customers going to the Web to make a booking may be flexible with regard to dates and times, where to go and even if to go. The interfaces that are offered today expect detailed and specific data and do therefore not account for this flexibility. In this paper we discuss the possibilities of retaining some of this functionality offered by the human travel agent by enhancing current Web interfaces. After presenting a background study, we will suggest interfaces that to a better degree can aid the customer in performing a booking. While we use booking as an example, many of the ideas presented here can be applied to other systems as well.

Original languageEnglish
Title of host publicationProceedings - 2005 IEEE Symposium on Visual Languages and Human-Centric Computing
Pages337-338
Number of pages2
Volume2005
DOIs
Publication statusPublished - 2005
Event2005 IEEE Symposium on Visual Languages and Human-Centric Computing - Dallas, TX, United States
Duration: 20 Sept 200524 Sept 2005

Conference

Conference2005 IEEE Symposium on Visual Languages and Human-Centric Computing
Country/TerritoryUnited States
CityDallas, TX
Period20/09/0524/09/05

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