Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry

Ying Wu, Fahima Rubayet Alam, Malcolm Stewart

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Publication status	Published - 5 Jul 2022

Cite this

@inproceedings{8da157178de44bd18abe5f84843067ca,

title = "Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry",

author = "Ying Wu and Alam, {Fahima Rubayet} and Malcolm Stewart",

year = "2022",

month = jul,

day = "5",

language = "English",

booktitle = "Academy of Marketing Conference 2022, Marketing: The Fabric of Life",

}