Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry

Ying Wu, Fahima Rubayet Alam, Malcolm Stewart

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2022, Marketing: The Fabric of Life
PublisherAcademy of Marketing
ISBN (Print)9781862182127
Publication statusPublished - 7 Jul 2022
EventAcademy of Marketing Conference 2022, Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom
Duration: 5 Jul 20227 Jul 2022
https://academyofmarketing.org/am2022-conference/

Conference

ConferenceAcademy of Marketing Conference 2022, Marketing: The Fabric of Life
Abbreviated titleAM2022
Country/TerritoryUnited Kingdom
CityHuddersfield
Period5/07/227/07/22
Internet address

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