Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry

Ying Wu, Fahima Rubayet Alam, Malcolm Stewart

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Publisher	Academy of Marketing
ISBN (Print)	9781862182127
Publication status	Published - 7 Jul 2022
Event	Academy of Marketing Conference 2022, Marketing: The Fabric of Life - University of Huddersfield, Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://academyofmarketing.org/am2022-conference/

Conference	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Abbreviated title	AM2022
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://academyofmarketing.org/am2022-conference/

Cite this

@inproceedings{8da157178de44bd18abe5f84843067ca,

title = "Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry",

author = "Ying Wu and Alam, \{Fahima Rubayet\} and Malcolm Stewart",

year = "2022",

month = jul,

day = "7",

language = "English",

isbn = "9781862182127",

booktitle = "Academy of Marketing Conference 2022, Marketing: The Fabric of Life",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference 2022, Marketing: The Fabric of Life, AM2022 ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://academyofmarketing.org/am2022-conference/",

}

TY - GEN

T1 - Adoption of Interactive Artificial Intelligence- Chatbots in Online Retailing Fashion Industry

AU - Wu, Ying

AU - Alam, Fahima Rubayet

AU - Stewart, Malcolm

PY - 2022/7/7

Y1 - 2022/7/7

UR - https://academyofmarketing.org/am2022-conference/

M3 - Conference contribution

SN - 9781862182127

BT - Academy of Marketing Conference 2022, Marketing: The Fabric of Life

PB - Academy of Marketing

T2 - Academy of Marketing Conference 2022, Marketing: The Fabric of Life

Y2 - 5 July 2022 through 7 July 2022

ER -