Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

Malcolm Stewart; Stan Paliwoda

Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

Malcolm Stewart, Stan Paliwoda

Hertfordshire Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 3 Sept 2011
Event	27th IMP Conference - Glasgow, United Kingdom Duration: 31 Aug 2011 → 3 Sept 2011

Conference

Conference	27th IMP Conference
Country/Territory	United Kingdom
City	Glasgow
Period	31/08/11 → 3/09/11

Cite this

@conference{6f9b4547ced24703bb54f4ef3ffac6b1,

title = "Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy",

author = "Malcolm Stewart and Stan Paliwoda",

year = "2011",

month = sep,

day = "3",

language = "English",

note = "27th IMP Conference ; Conference date: 31-08-2011 Through 03-09-2011",

}