Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

Malcolm Stewart; Stan Paliwoda

Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

Malcolm Stewart
, Stan Paliwoda

Hertfordshire Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 3 Sept 2011
Event	27th IMP Conference - Glasgow, United Kingdom Duration: 31 Aug 2011 → 3 Sept 2011

Conference

Conference	27th IMP Conference
Country/Territory	United Kingdom
City	Glasgow
Period	31/08/11 → 3/09/11

Cite this

@conference{6f9b4547ced24703bb54f4ef3ffac6b1,

title = "Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy",

author = "Malcolm Stewart and Stan Paliwoda",

year = "2011",

month = sep,

day = "3",

language = "English",

note = "27th IMP Conference ; Conference date: 31-08-2011 Through 03-09-2011",

}