Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR

Rosa Crepax; Morchen  Liu

doi:10.1080/1362704X.2024.2389595

Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR

Rosa Crepax, Morchen Liu

School of Creative Arts

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Abstract

Responding the digitalization of the fashion industry, technological innovation, the acceleration of trends, the article identifies a tendency toward affect and discusses the potential of affective fashion trends. Selected cases are examined: from the pandemic-born nostalgia aesthetic on TikTok, and ASMR videos, to digital fashion and the use of augmented reality to push the boundaries between human body and adornment. Through an analysis grounded in a multi-disciplinary theoretical framework, we identify a shift in the cultural Zeitgeist toward emotions, feelings, sensations, and bodily experience. We stress the need for an affective, rather than purely visual perspective on aesthetics and argue for the potential of technology as a vehicle for affect in fashion and popular culture more broadly.

Original language	English
Pages (from-to)	1-27
Number of pages	27
Journal	Fashion Theory
DOIs	https://doi.org/10.1080/1362704X.2024.2389595
Publication status	E-pub ahead of print - 23 Aug 2024

Keywords

fashion
trends
Augmented Reality
Affect
digital fashion
affect
fashion trends
augmented reality
aesthetics

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10.1080/1362704X.2024.2389595Licence: CC BY

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© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an open access article distributed under the Creative Commons Attribution License, to view a copy of the license, see: https://creativecommons.org/licenses/by/4.0/
Final published version, 1.8 MBLicence: CC BY

Cite this

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Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR

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Keywords

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