Abstract
The rapidly changing business environment presents organisational agility challenges to developing country export supply chains and imposes methodological challenges on how to measure, monitor and evaluate these agility challenges. This paper argues for agility to be built into these supply chains and uses a conceptual framework proposed by Yawson and Aguiar (2007), to demonstrate the application of the agility framework in the Ghanaian pineapple export supply chain to the United Kingdom to measure, monitor and evaluate agility to address the dearth of research in methodologies. The framework also serves as a tool to address the strategic issues of market access, channel selection, and how to diagnose and react to supply and demand conditions in global fresh produce supply chains
Original language | English |
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Title of host publication | Integrating African Markets and Economies in a Changing Global Economy |
Subtitle of host publication | Procs of the 14th Annual Conf of IAABD |
Editors | Emmanuel Ezi Obuah |
Pages | 380-392 |
Publication status | Published - 14 May 2013 |
Event | Int Academy of African Business and Development Conf (IAABD) 2013 - Accra, Ghana Duration: 14 May 2013 → 18 May 2013 |
Conference
Conference | Int Academy of African Business and Development Conf (IAABD) 2013 |
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Country/Territory | Ghana |
City | Accra |
Period | 14/05/13 → 18/05/13 |