Agencing the digital marketer: digital marketing analytics as a device for constituting marketer-consumer agencements

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 Jul 2019
Event	35th EGOS Colloquium - University of Edinburgh Business School, Edinburgh , United Kingdom Duration: 4 Jul 2019 → 6 Jul 2019

Cite this

@conference{0301de83dc6044009c7195d599f90e0e,

title = "Agencing the digital marketer: digital marketing analytics as a device for constituting marketer-consumer agencements",

author = "Annmarie Ryan and Ingrid Stigzelius and Gillian Hopkinson and Olfa Mejri and Fairouz Hussien",

year = "2019",

month = jul,

day = "6",

language = "English",

note = "35th EGOS Colloquium ; Conference date: 04-07-2019 Through 06-07-2019",

}