Agri-tech Start-Ups:using TCOP's int enhance Growth in the UK and Vietnam

Christopher Brown, Nguyen Thuc Huong Giang, Nguyen Thi Thu Thuy

Research output: Chapter in Book/Report/Conference proceedingConference contribution

60 Downloads (Pure)


Research purpose:

The research aims to understand how agritech startups in UK and Vietnam are using temporal Communities of Practice to tackle the challenges of business model changes to enhance their growth, and what their expectations on the benefits of this Communities of Practice in the short-term and long-term.

Research motivation:

With the increasing importance of the Agri-tech sector in helping the UK and Vietnam green economies both to grow, and to tackle the key challenges of self-sufficiency and sustainability, what role can the Communities of Practice play in supporting the Agri-tech start-ups? This study on the effectiveness of these temporal Communities of Practice, is paramount to support both the growth and sustainability of the two countries’ Agri-tech sector and its link to a green economy.

Research design, approach and method:

The research takes a case study approach, using meetings, interviews, and other documentary data to capture the events, actions and changes of attitudes, behaviors and expectations of 8 Agritech start-ups (including 6 in UK and 2 in Vietnam) towards their use of temporal Communities of Practice.

Main findings:

The preliminary findings indicate a significant change in the level of trust and identity from the startups participating in the temporal Communities of Practice. Some of them quickly move into a value creation phase by which both quick-wins and medium-term actions generating financial & non-financial business value. These Agri-tech enterprises are often attempting to exploit their existing business models, whilst at the same time explore a portfolio of new business opportunities that could generate new growth engines.

Practical implications:

The study may be helpful for policy makers and other practitioners, who are looking to develop and build these types of interventions that can take our insights into the fundamental actors, relations, and value exchanges within these temporal Communities of Practice. Businesses in other fields can also better understand the value and potential of tCOPs and apply this to their own sector.
Original languageEnglish
Title of host publicationProceedings of the International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2921)
Place of PublicationVietnam
PublisherAtlantis Press
Number of pages25
Publication statusPublished - 31 Dec 2007


  • Start-ups


Dive into the research topics of 'Agri-tech Start-Ups:using TCOP's int enhance Growth in the UK and Vietnam'. Together they form a unique fingerprint.

Cite this