An Exploratory Study of Factors Influencing Generation-Y’s purchasing intention within the Toy Industry in Malaysia

Koay  Kian Yeik; Ong DLT

An Exploratory Study of Factors Influencing Generation-Y’s purchasing intention within the Toy Industry in Malaysia

Koay Kian Yeik, Ong DLT

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 6th Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Dubai, United Arab Emirates, Volume 6, No. 1, August 2014
Pages	176-188
Publication status	Published - Aug 2014

Cite this

@inproceedings{f88104c21eef4adf94a65a21c9057055,

title = "An Exploratory Study of Factors Influencing Generation-Y{\textquoteright}s purchasing intention within the Toy Industry in Malaysia",

author = "{Kian Yeik}, Koay and Ong DLT",

year = "2014",

month = aug,

language = "English",

pages = "176--188",

booktitle = "Proceedings of the 6th Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Dubai, United Arab Emirates, Volume 6, No. 1, August 2014",

}

An Exploratory Study of Factors Influencing Generation-Y’s purchasing intention within the Toy Industry in Malaysia. / Kian Yeik, Koay ; DLT, Ong.
Proceedings of the 6th Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Dubai, United Arab Emirates, Volume 6, No. 1, August 2014. 2014. p. 176-188.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - An Exploratory Study of Factors Influencing Generation-Y’s purchasing intention within the Toy Industry in Malaysia

AU - Kian Yeik, Koay

AU - DLT, Ong

PY - 2014/8

Y1 - 2014/8

M3 - Conference contribution

SP - 176

EP - 188

BT - Proceedings of the 6th Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Dubai, United Arab Emirates, Volume 6, No. 1, August 2014

ER -