An Exploratory Study of Factors Influencing Generation-Y’s purchasing intention within the Toy Industry in Malaysia

Koay Kian Yeik, Ong DLT

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 6th Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Dubai, United Arab Emirates, Volume 6, No. 1, August 2014
Publication statusPublished - Aug 2014

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