An Investigation into The Influence of Trailers on The Consumers’ Decision to Watch OTT Original Bollywood Films

Ong DLT, Mhatre Eshani

Research output: Contribution to conferencePresentationpeer-review

Original languageEnglish
Publication statusPublished - 9 Jul 2025
EventAcademy of Marketing 2025 - University College Cork, Cork, Ireland
Duration: 7 Jul 202510 Jul 2025

Conference

ConferenceAcademy of Marketing 2025
Country/TerritoryIreland
CityCork
Period7/07/2510/07/25

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