An Investigation into The Influence of Trailers on The Consumers’ Decision to Watch OTT Original Bollywood Films

Ong DLT, Mhatre Eshani

Research output: Contribution to conference › Presentation › peer-review

Original language	English
Publication status	Published - 9 Jul 2025
Event	Academy of Marketing 2025 - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025

Cite this

@conference{5fa4e11e7313458d9932328de717a250,

title = "An Investigation into The Influence of Trailers on The Consumers{\textquoteright} Decision to Watch OTT Original Bollywood Films",

author = "Ong DLT and Mhatre Eshani",

year = "2025",

month = jul,

day = "9",

language = "English",

note = "Academy of Marketing 2025 ; Conference date: 07-07-2025 Through 10-07-2025",

}