Analysis of enterprise supply chain communication networks in engineering product development

Purpose - For decades now, industrial manufacturers' complex product development (CPD) activities have seen various improvement approaches as well as product development (PD) support processes all in the quest to achieve shorter PD lead-times and higher return on investments. CPD process improvements, in terms of complex engineering design and delivery, still lack a lot more variance to be addressed on the "better, faster and cheaper" paradigm for efficient communication and information exchange flow processes. The paper aims to discuss these issues. Design/methodology/approach - This paper presents employing social network theory analysis and statistical Pearson (r) correlation analysis in a triangulation approach to a proposed optimum conceptual information technology systems' architecture and a "best practice" information flow process toward enhancing an industrial sustainable competitive advantage. Closed-end questionnaires were used to collect data for the scale or level of communication network from a sample size of eight Ship Power supply chain network complex engineering design and delivery systems-design teams with at least five members from each team. Findings - Two extremely interesting findings and observations were identified from the analysis carried out (isolates and close-harmonic analysis) as well as the findings from the hypotheses' testing. These essential analyses of the engineering systems-design teams were conducted by using the triangulation or mixedmethod described in the abstract methodology identified above. Originality/value - Effective and efficient real-time communication is seen as the vehicle for effective organization management. Although there may be some studies on effective technical communication in organizational and enterprise supply chain management settings, this research identifies a new robust and extensive analysis and feasible solutions to most of the communication bottlenecks and inefficient socioindustrial information flow processes, which need enhancement for industrial competitive advantage. Furthermore, the contribution of this paper further enhances the level 4 implementation aspect of the supply chain operation reference model in a replicable industry-specific perspective.