Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany

Malcolm Stewart; Stan Paliwoda

Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany

Malcolm Stewart, Stan Paliwoda

Hertfordshire Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 22 Jul 2012
Event	Global Marketing Conference - Seoul, Korea, Republic of Duration: 19 Jul 2012 → 22 Jul 2012

Conference

Conference	Global Marketing Conference
Country/Territory	Korea, Republic of
City	Seoul
Period	19/07/12 → 22/07/12

Cite this

@conference{8b677bebb8b3484787f23b7e88d0876e,

title = "Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany",

author = "Malcolm Stewart and Stan Paliwoda",

year = "2012",

month = jul,

day = "22",

language = "English",

note = "Global Marketing Conference ; Conference date: 19-07-2012 Through 22-07-2012",

}