Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany

Malcolm Stewart, Stan Paliwoda

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 22 Jul 2012
EventGlobal Marketing Conference - Seoul, Korea, Republic of
Duration: 19 Jul 201222 Jul 2012


ConferenceGlobal Marketing Conference
Country/TerritoryKorea, Republic of

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