Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany

Malcolm Stewart, Stan Paliwoda

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2011
EventAcademy of Marketing - University of Liverpool, Liverpool, United Kingdom
Duration: 4 Jul 20117 Jul 2011


ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom

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