Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany

Malcolm Stewart; Stan Paliwoda

Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany

Malcolm Stewart, Stan Paliwoda

Hertfordshire Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Jul 2011
Event	Academy of Marketing - University of Liverpool, Liverpool, United Kingdom Duration: 4 Jul 2011 → 7 Jul 2011

Conference

Conference	Academy of Marketing
Country/Territory	United Kingdom
City	Liverpool
Period	4/07/11 → 7/07/11

Cite this

@conference{e6ab92f9a1174c7a82bb95bdf67424b1,

title = "Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany",

author = "Malcolm Stewart and Stan Paliwoda",

year = "2011",

month = jul,

day = "5",

language = "English",

note = "Academy of Marketing ; Conference date: 04-07-2011 Through 07-07-2011",

}