Anticipation

Philip Pearce; Tingzhen Chen; Amy Osmond

doi:10.1007/978-3-030-74923-1_416

Anticipation

Philip Pearce, Tingzhen Chen, Amy Osmond

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Most consumption involves some level of anticipation, but tourism may involve extended periods of contemplation before engaging with the purchased product. There has been a long-standing recognition that, as the first phase of the experience, anticipation can involve collecting information, thinking about and visualizing opportunities, potential events, the development of relationships, and being enthusiastic towards the upcoming trip. Holistically, anticipation is an exercise of reflexivity (Bidart 2019): reflecting past experience, defining the current situation, and projecting the future. Studying attitudes and visual representations in this phase is of interest to tourism marketers, scholars, and service providers.

Anticipation can be seen as an important tourism goal. While multiple dimensions of experiences start at this stage, some only exist in the consciousness of tourists. Thinking, even dreaming about a holiday, may be a source of comfort for those challenged by the stresses...

Original language	English
Title of host publication	Encyclopedia of Tourism
Editors	Jafar Jafari, Honggen Xiao
Place of Publication	Switzerland
Publisher	Springer Nature
Pages	46-47
Number of pages	2
Volume	1
Edition	3
ISBN (Electronic)	978-3-030-74923-1
ISBN (Print)	978-3-030-74922-4
DOIs	https://doi.org/10.1007/978-3-030-74923-1_416
Publication status	Published - 9 Jan 2025

Keywords

Experience
Psychology
Satisfaction

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Cite this

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KW - Satisfaction

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Anticipation

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