Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationBranded Spaces
Subtitle of host publicationExperience Enactments and Entanglements
EditorsStephan Sonnenburg, Laura Baker
PublisherSpringer Nature
Number of pages8
ISBN (Electronic)9783658015619
ISBN (Print)9783658015602
Publication statusPublished - 2013

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