Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Branded Spaces
Subtitle of host publication	Experience Enactments and Entanglements
Editors	Stephan Sonnenburg, Laura Baker
Publisher	Springer Nature
Pages	157-165
Number of pages	8
ISBN (Electronic)	9783658015619
ISBN (Print)	9783658015602
Publication status	Published - 2013

Cite this

@inbook{551b6ea6bf974699b171f33ab9302b1a,

title = "Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study",

author = "Erica Liu",

year = "2013",

language = "English",

isbn = "9783658015602",

pages = "157--165",

editor = "Sonnenburg, \{Stephan \} and \{Laura Baker\}",

booktitle = "Branded Spaces",

publisher = "Springer Nature ",

address = "Netherlands",

}