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Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
Fred Yamoah
, David Yawon
Hertfordshire Business School
Research output
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Contribution to journal
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Article
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peer-review
832
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Dive into the research topics of 'Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK'. Together they form a unique fingerprint.
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Keyphrases
Food Shopper
100%
Horsemeat Scandal
100%
Supermarket
100%
Life Stages
75%
Food Scare
75%
Older Adults
50%
Young Families
50%
Retail Sales
50%
Sales Value
50%
Health Risk
25%
Sales Volume
25%
Consumer Response
25%
Pensioners
25%
Food Industry
25%
Strategic Direction
25%
Shoppers
25%
Loyalty Card
25%
Beef Burger
25%
Attitude to Risk
25%
Social Sciences
UK
100%
Sales
100%
Young Adults
50%
Older Adults
50%
Food Industry
50%
Pensioners
50%
Health Risk
50%
Strategic Direction
50%