Attribute and technology value mapping for conceptual product design phase

Aris Georgiou, George Haritos, Moyra Fowler, Yassaman Imani

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
70 Downloads (Pure)


The main focus of this paper is how the concept design phase of the product development process can be improved by using an objective data-driven approach in selecting a final concept design to progress further. A quantitative new test-bed ‘Product Optimisation Value Engineering’ (PROVEN) is presented to critically assess new and evolving powertrain technologies at the concept design phase. The new test-bed has the ability to define a technology value map to assess multiple technical options as a function of its attributes, whose precise values can be determined at a given cost. A mathematical model that incorporates a highly adaptable, data-driven and multi-attribute value approach to product specification and conceptual design is developed, novel to the concept design process. This creates a substantially optimised product offering to the market, reducing overall development costs while achieving customer satisfaction
Original languageEnglish
Pages (from-to)1745-1756
Number of pages12
JournalProcs of the Institution of Mechanical Engineers, Part C: Journal of Mechanical Engineering Science
Issue number11
Early online date6 May 2015
Publication statusPublished - 1 Jun 2016


  • conceptual design
  • design research
  • design opitmization
  • project management
  • design


Dive into the research topics of 'Attribute and technology value mapping for conceptual product design phase'. Together they form a unique fingerprint.

Cite this