BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

Bo  Pang; Sameer Deshpande; Yara A.  Almosa; Amna  Arif; Denni  Arli; Marat  Bakpayev; Haruka  Fujihira; H. P. Samanthika  Gallage; Mohammad A.  Kadir; Tuyet-Mai  Nguyen; Ong DLT; Patama  Satawedin; Nedra Kline  Weinreich; Murooj  Yousef

BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

Bo Pang
, Sameer Deshpande
, Yara A. Almosa
, Amna Arif
, Denni Arli
, Marat Bakpayev
, Haruka Fujihira
, H. P. Samanthika Gallage
, Mohammad A. Kadir
, Tuyet-Mai Nguyen
, Ong DLT
, Patama Satawedin
, Nedra Kline Weinreich
, Murooj Yousef

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Global Marketing Conference 2020 Global Marketing Conference at Seoul
Publication status	Published - 2020

Cite this

@inproceedings{571969e73942462c9dd2c23bd81a87b7,

title = "BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW",

author = "Bo Pang and Sameer Deshpande and Almosa, \{Yara A.\} and Amna Arif and Denni Arli and Marat Bakpayev and Haruka Fujihira and Gallage, \{H. P. Samanthika\} and Kadir, \{Mohammad A.\} and Tuyet-Mai Nguyen and Ong DLT and Patama Satawedin and Weinreich, \{Nedra Kline\} and Murooj Yousef",

year = "2020",

language = "English",

booktitle = "Global Marketing Conference 2020 Global Marketing Conference at Seoul",

}

TY - GEN

T1 - BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

AU - Pang, Bo

AU - Deshpande, Sameer

AU - Almosa, Yara A.

AU - Arif, Amna

AU - Arli, Denni

AU - Bakpayev, Marat

AU - Fujihira, Haruka

AU - Gallage, H. P. Samanthika

AU - Kadir, Mohammad A.

AU - Nguyen, Tuyet-Mai

AU - DLT, Ong

AU - Satawedin, Patama

AU - Weinreich, Nedra Kline

AU - Yousef, Murooj

PY - 2020

Y1 - 2020

UR - http://Global Marketing Conference 2020 Global Marketing Conference at Seoul

M3 - Conference contribution

BT - Global Marketing Conference 2020 Global Marketing Conference at Seoul

ER -

BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

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