Branding as sign system: Semiotics in action

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Reading Graphic Design in Cultural Context
Editors	Grace Lees-Maffei, Nicolas P. Maffei
Publisher	Bloomsbury Publishing
Chapter	1
Pages	17-35
Number of pages	19
ISBN (Electronic)	9780857858023, 9781350015586
ISBN (Print)	9780857858016, 9780857858009
Publication status	Published - 7 Feb 2019

Access to Document

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title = "Branding as sign system: Semiotics in action",

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