Business and Ethical Concerns in Domestic Conversational Generative AI-Empowered Multi-robot Systems

Rebekah Rousi, Hooman Samani, Niko Mäkitalo, Ville Vakkuri, Simo Linkola, Kai Kristian Kemell, Paulius Daubaris, Ilenia Fronza, Tommi Mikkonen, Pekka Abrahamsson

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Business and technology are intricately connected through logic and design. They are equally sensitive to societal changes and may be devastated by scandal. Cooperative multi-robot systems (MRSs) are on the rise, allowing robots of different types and brands to work together in diverse contexts. Generative artificial intelligence has been a dominant topic in recent artificial intelligence (AI) discussions due to its capacity to mimic humans through the use of natural language and the production of media, including deep fakes. In this article, we focus specifically on the conversational aspects of generative AI, and hence use the term Conversational Generative artificial intelligence (CGI). Like MRSs, CGIs have enormous potential for revolutionizing processes across sectors and transforming the way humans conduct business. From a business perspective, cooperative MRSs alone, with potential conflicts of interest, privacy practices, and safety concerns, require ethical examination. MRSs empowered by CGIs demand multi-dimensional and sophisticated methods to uncover imminent ethical pitfalls. This study focuses on ethics in CGI-empowered MRSs while reporting the stages of developing the MORUL model.

Original languageEnglish
Title of host publicationSoftware Business - 14th International Conference, ICSOB 2023, Proceedings
EditorsSami Hyrynsalmi, Jürgen Münch, Kari Smolander, Jorge Melegati
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages17
ISBN (Print)9783031532269
Publication statusPublished - 2024
Externally publishedYes
Event14th International Conference on Software Business, ICSOB 2023 - Lahti, Finland
Duration: 27 Nov 202329 Nov 2023

Publication series

NameLecture Notes in Business Information Processing
Volume500 LNBIP
ISSN (Print)1865-1348
ISSN (Electronic)1865-1356


Conference14th International Conference on Software Business, ICSOB 2023


  • Business
  • Conversational Generative AI
  • Ethics
  • Large Language Models
  • Multi-robot cooperation


Dive into the research topics of 'Business and Ethical Concerns in Domestic Conversational Generative AI-Empowered Multi-robot Systems'. Together they form a unique fingerprint.

Cite this