Business to Business Marketing

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

13 Citations (Scopus)

Original language	English
Title of host publication	Encyclopedia of Social Network Analysis and Mining, 2nd edition
Editors	Reda Alhajj, John Rokne
Place of Publication	New York
Publisher	Springer Nature
ISBN (Electronic)	9781461471639
DOIs	https://doi.org/10.1007/978-1-4614-7163-9_270-1
Publication status	E-pub ahead of print - 27 Dec 2016

Access to Document

@inbook{87d509ae0cc74d908ba3f1f878bc5a8a,

title = "Business to Business Marketing",

author = "David Brennan",

year = "2016",

month = dec,

day = "27",

doi = "10.1007/978-1-4614-7163-9\_270-1",

language = "English",

editor = "Reda Alhajj and John Rokne",

booktitle = "Encyclopedia of Social Network Analysis and Mining, 2nd edition",

publisher = "Springer Nature ",

address = "Netherlands",

}